Wednesday, April 30, 2008

Copyright © Jasmin Nwoke

The last couple of years has seen an explosive increase in the volume of internet marketing as more and more people now buy their goods online. During the dot com boom of the late 1990s, the major driving force was the idea of exchange of information using the internet. This was a new phenomenon at the time and it led to increased traffic and revenue from the internet.

But these days things are quite different. Unlike the gigantic bubble that was created during the 1990s, which was based on high demand and low supply, today's internet boom is much more balanced. People are purchasing more on the internet, seeking more information and sometimes earning their living from the internet. This has led to a much greater daily use of the internet especially in countries with well developed internet facilities. All this means that internet marketing is getting bigger daily and people are reaching ever larger audiences through the internet.

There are other reasons that have also increased the importance of internet marketing to the average internet enterpreneur. For one, the financial investment required to get results online are a fraction of what they would be in the real world and a person can literally enjoy free advertising if they want by using a number of different methods on the internet. Infact, the total and per capita advertising rates are cheaper online than offline, thus allowing more players into the game that they previously didn't stand a chance.

In conclusion, the future potential for internet marketing is also partly responsible for its constant growth. More players are now better positioned than they were during the first internet marketing boom of the 1990s. The future potential is very huge indeed as more people are using the internet daily and more companies are establishing online presence. As the demand and supply of internet marketing continues to grow, the overall economy of internet business becomes healthier, which in will in turn lead to more investment in the future.

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